Content Similarity
mapped to your market.
Understand where your content sits relative to competitors. Too similar and you're invisible. Too different and you're irrelevant. Find the strategic position that ranks.
Why Content Fails to Rank
Too Similar
Your content covers the same ground as everyone else. Google has no reason to rank another version of what's already there. You need a unique angle, not a rewrite.
Too Different
Your content misses what searchers expect. If competitors all cover certain subtopics and you don't, you're signaling that your page isn't about that query.
Measure What Matters
Visual Heatmaps
See similarity across your entire competitive set at a glance. Color-coded matrices show exactly where you overlap and where you stand apart.
Semantic Analysis
Goes beyond word matching. AI embeddings understand conceptual similarity—catching overlap that keyword density tools miss entirely.
Actionable Insights
Know which competitor you're closest to, which you're furthest from, and where the cluster sits. Make strategic decisions about where to differentiate.
Prove Your Strategy Is Working
Show clients exactly how their content stands out from competitors. Similarity scores give you concrete metrics to demonstrate that your content strategy isn't just different—it's strategically positioned to rank.
Stop Guessing
what to write.
See exactly where your content falls short, then hand your team briefs they can actually use.